Brand strategy, identity and digital design for construction project management specialists.

Parnaby had evolved as a business, but its existing identity no longer reflected its position in the market or the quality of the work it delivered.

The project began with a series of customer perception audits, helping to build a clearer picture of how the business was viewed, what clients valued and where opportunities existed to strengthen its positioning.

These insights informed a comprehensive brand refresh, developing a more confident and contemporary identity that better represents the business today and supports its future ambitions.

The new brand was brought to life across every touchpoint, from visual identity and brand guidelines to a completely redesigned website, presentations and marketing materials, creating a consistent and recognisable presence across the business.